{"id":11637,"date":"2024-01-04T09:22:22","date_gmt":"2024-01-04T03:52:22","guid":{"rendered":"https:\/\/lmx.ai\/news\/elan-media-%e5%92%8c-location-media-xchange-%e8%81%94%e6%89%8b%e6%94%b9%e9%9d%a9%e5%8d%a1%e5%a1%94%e5%b0%94%e7%9a%84%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a\/"},"modified":"2024-05-10T17:16:30","modified_gmt":"2024-05-10T11:46:30","slug":"elan-media-lmx-join-forces-transform-dooh-advertising-qatar","status":"publish","type":"news","link":"https:\/\/lmx.ai\/zh-hans\/news\/elan-media-lmx-join-forces-transform-dooh-advertising-qatar\/","title":{"rendered":"Elan Media \u548c Location Media Xchange \u8054\u624b\u6539\u9769\u5361\u5854\u5c14\u7684\u6570\u5b57\u6237\u5916\u5e7f\u544a"},"content":{"rendered":"\n<p>\u5361\u5854\u5c14\u9886\u5148\u7684\u6237\u5916\u5e7f\u544a\u63d0\u4f9b\u5546 Elan Media \u4e0e Location Media Xchange (LMX) \u8fbe\u6210\u4e86\u4e00\u9879\u6218\u7565\u534f\u8bae\uff0c\u4ee5\u6539\u53d8\u5361\u5854\u5c14\u7684\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u683c\u5c40\u3002 \u8be5\u534f\u8bae\u4e3a\u5c06 Elan Media \u7684\u52a8\u6001 DOOH \u5e93\u5b58\u65e0\u7f1d\u6574\u5408\u5230 LMX \u7684\u4f9b\u5e94\u65b9\u5e73\u53f0 (SSP) \u94fa\u5e73\u4e86\u9053\u8def\uff0c\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u524d\u6240\u672a\u6709\u7684\u63a5\u89e6\u5361\u5854\u5c14\u5404\u5730\u4e0d\u540c\u53d7\u4f17\u7684\u673a\u4f1a\u3002<\/p>\n\n<p>LMX \u662f\u4e3a\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u63d0\u4f9b\u4e1a\u52a1\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\u7684\u77e5\u540d\u516c\u53f8\uff0c\u8be5\u516c\u53f8\u901a\u8fc7\u8fd9\u9879\u534f\u8bae\u5c06\u4e1a\u52a1\u6269\u5c55\u5230\u4e2d\u4e1c\u5730\u533a\uff0c\u8fd9\u662f\u5bf9\u8be5\u5730\u533a\u4ece\u4f20\u7edf\u6237\u5916\u5e7f\u544a\u5411\u6570\u5b57\u6237\u5916\u5e7f\u544a\u8f6c\u53d8\u7684\u8ba4\u53ef\u3002<\/p>\n\n<p>ELAN\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98Jaber Al Ansari\u5f3a\u8c03\u4e86\u8fd9\u4e00\u5408\u4f5c\u5173\u7cfb\u7684\u91cd\u8981\u6027\uff0c\u4ed6\u8bf4\uff1a&#8221;\u6211\u4eec\u7684prDOOH\u5e93\u5b58\u6709300\u591a\u4e2a\u5c4f\u5e55\uff0cELAN Media\u73b0\u5728\u6b63\u7740\u624b\u8fdb\u884c\u7b2c\u4e8c\u9636\u6bb5\u7684\u5de5\u4f5c\uff0c\u4e3aDSP\u548cSSP\u63a8\u51fa\u66f4\u591a\u7684\u8def\u8fb9DOOH\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u5e93\u5b58\u3002 \u8be5\u5408\u8d44\u4f01\u4e1a\u65e8\u5728\u5361\u5854\u5c14\u5efa\u7acb\u4e00\u4e2a\u5f3a\u5927\u7684\u7a0b\u5e8f\u5316\u5a92\u4f53\u8d2d\u4e70\u6218\u7565\u3002<\/p>\n\n<p>Al Ansari\u7ee7\u7eed\u4ecb\u7ecd\u4e86\u6269\u5c55\u6218\u7565\uff0c\u4ed6\u8bf4\uff1a&#8221;\u968f\u7740prDOOH\u5728\u8be5\u5730\u533a\u7684\u53d1\u5c55\uff0cELAN Media\u5f88\u9ad8\u5174\u80fd\u4e0eMoving Walls\u5408\u4f5c\uff0c\u5c06\u6211\u4eec\u7684\u4e1a\u52a1\u8303\u56f4\u6269\u5c55\u5230\u6d77\u6e7e\u5408\u4f5c\u59d4\u5458\u4f1a\u4ee5\u5916\u7684\u5730\u533a\u3002\u5728\u5361\u5854\u5c14\u4e3e\u529e 2024 \u5e74\u4e9a\u6d32\u676f\u8db3\u7403\u8d5b\u4e4b\u9645\uff0c\u8fd9\u79cd\u5408\u4f5c\u5173\u7cfb\u81f3\u5173\u91cd\u8981\uff0c\u5b83\u5c06\u5c55\u793a\u6211\u4eec\u5728\u6bd4\u8d5b\u671f\u95f4\u63d0\u4f9b\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u80fd\u529b\u3002  <\/p>\n\n<p>ELAN \u6269\u5efa\u8ba1\u5212\u7684\u7b2c\u4e8c\u9636\u6bb5\u5c06\u589e\u52a0 300 \u4e2a\u5c4f\u5e55\uff0c\u7528\u4e8e\u8282\u76ee\u89c4\u5212\u548c\u91c7\u8d2d\u3002 2022 \u5e74\u56fd\u9645\u8db3\u8054\u4e16\u754c\u676f\u548c\u5373\u5c06\u4e8e 2024 \u5e74 1 \u6708\u4e3e\u884c\u7684\u4e9a\u6d32\u676f\u7b49\u8457\u540d\u8d5b\u4e8b\u8868\u660e\uff0cELAN Media \u81f4\u529b\u4e8e\u4e3a\u9762\u5411\u4e0d\u540c\u7403\u8ff7\u7fa4\u4f53\u7684\u4e9a\u6d32\u516c\u53f8\u63d0\u4f9b\u5168\u9762\u7684 prDOOH \u63a5\u5165\u670d\u52a1\u3002<\/p>\n\n<p>Moving Walls \u521b\u59cb\u4eba\u517c\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98 Srikanth Ramachandran \u5bf9\u53cc\u65b9\u7684\u5408\u4f5c\u8868\u793a\u5174\u594b\uff0c\u4ed6\u8bf4\uff1a&#8221;\u6211\u4eec\u4e0e Elan Media \u7684\u5408\u4f5c\u6807\u5fd7\u7740 LMX \u8fdb\u519b\u4e2d\u4e1c\u5e02\u573a&#8211;\u4e2d\u4e1c\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u5e02\u573a\uff0cDOOH \u9886\u57df\u6b63\u5728\u53d1\u751f\u53d8\u9769\u3002 \u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u5728\u5361\u5854\u5c14\u5f00\u521b<a href=\"https:\/\/www.movingwalls.com\/blog\/unlocking-the-potential-of-digital-interactive-screens-in-outdoor-advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"DOOH &#x7684;&#x672A;&#x6765;\">DOOH \u7684\u672a\u6765<\/a>\uff0c\u5e76\u5728\u6574\u4e2a\u5730\u533a\u5efa\u7acb\u5f3a\u5927\u7684\u5ba2\u6237\u7fa4\u3002<\/p>\n\n<p>\u968f\u7740\u53cc\u65b9\u5173\u7cfb\u7684\u53d1\u5c55\uff0c\u5b83\u6709\u53ef\u80fd\u91cd\u5851\u5361\u5854\u5c14 DOOH \u5e7f\u544a\u7684\u683c\u5c40\uff0c\u4e3a\u5e7f\u544a\u5546\u63d0\u4f9b\u521b\u9020\u6027\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u6269\u5927\u7a0b\u5e8f\u5316\u5e7f\u544a\u5728\u6574\u4e2a\u4e2d\u4e1c\u5730\u533a\u7684\u8986\u76d6\u8303\u56f4\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5361\u5854\u5c14\u9886\u5148\u7684\u6237\u5916\u5e7f\u544a\u63d0\u4f9b\u5546 Elan M [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/lmx.ai\/zh-hans\/news\/elan-media-lmx-join-forces-transform-dooh-advertising-qatar\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Elan Media \u548c Location Media Xchange \u8054\u624b\u6539\u9769\u5361\u5854\u5c14\u7684\u6570\u5b57\u6237\u5916\u5e7f\u544a<\/span><\/a><\/p>\n","protected":false},"featured_media":11638,"template":"","class_list":["post-11637","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/news\/11637"}],"collection":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/media\/11638"}],"wp:attachment":[{"href":"https:\/\/lmx.ai\/zh-hans\/wp-json\/wp\/v2\/media?parent=11637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}