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Pikasso Berintegrasi dengan Programmatic SSP dari Location Media Xchange, Memperluas Akses Pengiklan Global


19 Oktober 2023, Maroko – Location Media Xchange (LMX), penyedia perangkat lunak perusahaan terkemuka untuk pemilik media Out-of-Home (OOH), dengan bangga mengumumkan perjanjian strategis dengan Pikasso, sebuah perusahaan periklanan Out-of-Home terkemuka yang beroperasi di berbagai pasar internasional.


Kolaborasi ini akan membuat LMX dapat dengan mudah menggabungkan Layar Digital Out-of-Home (DOOH) Pikasso yang dinamis ke dalam platformnya, sehingga pengiklan dapat dengan mudah mengakses audiens yang luas di seluruh wilayah Levant, Afrika Utara, dan Afrika Barat.


“Kami sangat senang dapat bermitra dengan Pikasso, pelopor dalam industri periklanan OOH,” ujar Srikanth Ramachandran, Pendiri dan Group CEO Moving Walls. “Integrasi ini menandai tonggak penting dalam misi kami untuk memberdayakan pemilik media dengan perangkat canggih untuk pertumbuhan dan monetisasi, terutama di wilayah yang beragam dan dinamis yang telah dikuasai oleh Pikasso, mulai dari Levant hingga Afrika Utara dan Barat, Kaukasus, dan sekarang Italia. Kehadiran Pikasso yang luas, dengan lebih dari 13.000 tampilan iklan dan fokus strategis di lokasi-lokasi utama, sangat sesuai dengan komitmen kami terhadap keunggulan dan inovasi.”

Pikasso berbagi kegembiraan ini, “Mengintegrasikan layar DOOH kami dengan LMX membuka banyak peluang bagi Pasar Asia untuk terhubung dengan penonton di Wilayah MENA & Afrika Barat. Kami sangat menantikan untuk mengembangkan, berkat perjanjian ini, komunikasi merek-merek terpopuler di Asia Tenggara di pasar kami.” kata Francesca Vincenti, Kepala Program & Inovasi di Pikasso.


Kemitraan ini merupakan komitmen untuk memperluas peluang periklanan OOH oleh LMX dan Pikasso. LMX terhubung ke berbagai omnichannel dan Demand Side Platform (DSP) khusus DOOH yang sekarang dapat mengaktifkan campaign di jaringan layar premium Pikasso.

Iklan OOH Menjadi Mudah & Terukur

Bicaralah dengan salah satu pakar industri kami untuk merasakan platform LMX secara langsung.

Pesan Demo  
Up Media and LMX