When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Evolusi metode pembelian media OOH berarti bahwa inventaris sekarang dikonsumsi dalam berbagai cara – terutama untuk layar digital. Ini termasuk kampanye berbasis lingkaran, berbasis acara, berbasis audiens, berbasis tayangan, dan jenis kampanye lainnya.
Dalam percakapan kami baru-baru ini di akhir pekan, beberapa rekan media kami berbagi pemikiran tentang bagaimana mereka dapat mengelola inventaris dari satu platform dan bagaimana platform ini telah membantu mereka mengelola berbagai aliran pendapatan. Dengarkan dari orang-orang seperti Ledtronics, Eyetalk Media Ventures, Laguna, dan FC Media.
Temukan artikel lengkapnya di Majalah Marketing WEEKENDER edisi 334>>Baca Lebih Lanjut
Location Media Xchange (LMX) adalah bagian teknologi dari sisi suplai dari Moving Walls Group. Platform Manajemen Pendapatan ini memungkinkan pemilik media untuk mengoptimalkan ketersediaan media di berbagai saluran penjualan termasuk tim penjualan tradisional, program, saluran langsung terbuka, dan saluran layanan mandiri online.
Want to attract more advertisers to your OOH inventory? Discover LMX.