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6月 3, 2023

OOHメディアオーナーが複数の収益源を管理する効率的な方法を必要とする理由

OOHメディアの購入方法の進化は、在庫が様々な方法で消費されるようになったことを意味する。 これには、ループベース、イベントベース、オーディエンスベース、インプレッションベース、その他のタイプのキャンペーンが含まれる。

ウィークエンダーとの最近の会話では、メディアパートナーの何人かが、どのようにして単一のプラットフォームで在庫を管理できるようになったか、また、複数の収益源を管理する上でどのように役立ったかについて意見を交わした。 Ledtronics、Eyetalk Media Ventures、Laguna、FC Mediaなどから話を聞くことができる。

マーケティング誌「WEEKENDER」の記事全文を見る issue 334 >>もっと見る

Location Media Xchange（LMX）は、Moving Walls Groupのサプライサイド・テクノロジー部門である。 このレベニュー・マネジメント・プラットフォームにより、メディア・オーナーは、従来の営業チーム、プログラマティック、オープン・ダイレクト、オンライン・セルフ・サービス・チャネルなど、複数の営業チャネルにわたってメディアのアベイラビリティを最適化することができる。

Want to attract more advertisers to your OOH inventory? Discover LMX.

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