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6월 3, 2023

OOH 미디어 소유자가 여러 수익 흐름을 관리하기 위해 보다 효율적인 방법이 필요한 이유

OOH 미디어 구매 방법의 발전은 이제 재고가 특히 디지털 화면의 경우 다양한 방식으로 소비된다는 것을 의미합니다. 여기에는 루프 기반, 이벤트 기반, 대상 기반, 노출 기반 및 기타 유형의 캠페인이 포함됩니다.

최근 주말에 있었던 대화에서 일부 미디어 파트너는 단일 플랫폼에서 인벤토리를 관리할 수 있었던 방법과 여러 수익원을 관리하는 데 어떻게 도움이 되었는지에 대한 의견을 공유했습니다. Ledtronics, Eyetalk Media Ventures, Laguna 및 FC Media 등의 이야기를 들어보세요.

마케팅 매거진 위켄더 334호에서 기사 전문을 확인하세요. >>자세히 읽기

Location Media Xchange(LMX)는 Moving Walls Group의 공급측 기술 부문입니다. 이 수익 관리 플랫폼을 통해 미디어 소유자는 기존 영업 팀, 프로그래밍 방식, 개방형 다이렉트 및 온라인 셀프 서비스 채널을 포함한 여러 판매 채널에서 미디어 가용성을 최적화할 수 있습니다.

Want to attract more advertisers to your OOH inventory? Discover LMX.

데모 예약  
쉽고 측정 가능한 OOH 광고

LMX 플랫폼을 직접 경험해 보려면 업계 전문가에게 문의하세요.

데모 예약