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联想推出集成动态 DOOH 功能的尖端 TAB 系列

品牌 联想
国家： 马来西亚 马来西亚

挑战： 联想面临的挑战是如何有效地接触目标受众，并同时推广其最新的 Tab 系列。

目标： 联想的客户群多元化且充满活力，联想推出最新平板电脑产品的目的是吸引技术爱好者、专业人士和普通用户的关注。 主要目标是引起广泛关注，大幅扩大目标受众的覆盖范围。

解决方案： 为了在马来西亚有效推广新推出的平板电脑，联想利用了数字户外屏幕的力量。 利用我们的LMX平台，他们战略性地选择了店铺附近的高能见度数字广告牌，以吸引目标受众并与其互动，从而推动有效的购买行为。

通过我们的 “移动受众”（Moving Audiences）平台精心策划和执行的这一活动，为广告客户在定制目标受众、监控活动效果以及使用一系列简化策划和执行过程的迷人功能方面提供了非凡的灵活性。 这一无缝解决方案使联想能够最大限度地发挥其广告努力的影响，轻松而精确地有效接触和影响其所需客户。

成果： 联想为其最新产品开展的具有影响力的宣传活动在为期 17 天的时间里取得了显著成效。 通过在 5 个主要地点的战略投放，该活动成功获得了 881 992 次的潜在浏览量，受众人数达到了惊人的 110 194 人。

值得注意的是，该活动在男性群体中引起了强烈反响，覆盖人数高达 62 645 人。 这些出色的结果表明，宣传活动能够吸引注意力，有效地与目标受众互动，使联想的新产品成为市场上引人注目的选择。 该活动的成功进一步巩固了联想作为创新技术解决方案领导者的地位，并展示了利用动态 DOOH 屏幕产生最大影响的有效性。

户外广告简单易行且可衡量

与我们的行业专家交流，亲身体验 LMX 平台。

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