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在马来西亚、新加坡、越南和印度尼西亚开展业务的知名活动管理和户外数字营销(DOOH)公司 Unicom Marketing 宣布与 Moving Walls Group 的供应方分公司 Location Media Xchange (LMX) 建立合作关系。
作为协议的一部分,联通将利用 LMX 平台为其移动 LED 卡车屏幕车队增加测量和自动化功能。
联通在各种移动活动管理服务方面拥有超过 15 年的经验,进军 LED 包覆卡车广告是顺理成章的下一步。 这些卡车提供了灵活性和针对特定地点的广告机会,扩大了 DOOH 媒体选择的范围。
这些 LED 卡车增加了可编程功能,增加了其作为强大营销工具的吸引力,将户外广告媒体扩展到新的场所类型,特别是像这些卡车这样的可运输选择。
联通公司利用 LMX 内容管理系统 (CMS) 获得动态内容管理和定制功能。 这项功能使广告商能够根据 LED 卡车周围或邻近感兴趣区域的实时交通状况,提供与上下文相关的信息。 例如,一家快餐公司可以使用定向创意,引导行人或汽车到最近的商店领取某种促销品。
此外,该技术还为联通公司提供了一个白标在线自助服务网站,使其能够快速管理和启动活动。 这一用户友好型功能为联通的运营提供了一个快速、负责的平台,从而简化了广告流程。 联通打算在下一阶段与 LMX 的合作中加入在线自助服务功能。
联通公司创始人 Jason Yong 强调,公司的目标是为营销人员提供快速、负责和动态的媒体解决方案。 鉴于联通在移动活动方面的经验,他强调了地理位置和有针对性的内容交付的必要性。
Moving Walls 集团创始人兼集团首席执行官斯里坎特-拉马钱德兰(Srikanth Ramachandran)对这一独特的合作充满热情,并引用了联通在提供专业移动活动解决方案方面的经验。 他对他们在 LED 卡车广告解决方案中采用类似策略表示赞赏,并乐于使用 LMX 平台来管理、衡量和自动化这一独特渠道上的广告。