Location Media Xchange (LMX), a newly formed subsidiary under the Moving Walls group and is the world’s first independent advertising technology company that is powered by a US-Patented multi-sensor measurement approach.
Designed for brands to reach moving audiences, LMX provides a platform for marketers to profile locations based on the types of audiences around there and activate mobile and physical place-based media like digital billboards to reach them during this offline journey.
The Leadership Team
Rangarao Srinivasan (Srini)
Head of LMX Singapore
Srini is the Head of LMX Singapore – the supply and retail division of Moving Walls Group. He has more than 3 decades of experience in different areas of IT hardware and software, managing a variety of functions from field engineering, procurement, distribution, sales and marketing to managing P & L responsibility in ASEAN markets including India and Eastern Europe.
Passionate about building Organizations and smart teams, he believes that against all challenges, building sustainable growth, in an ethical way as well as building human talents can be achieved.
Platform Head, LMX Malaysia
Ritesh is the Head of Supply Business for Moving Walls Group. With over 20 year strong background in OOH, mobile aps and telecommunications, he incentivises media owners to adopt a full-stack platform that provides them with transparent access to availability, planning, and buying of inventories through cloud-based platforms. Ritesh is also skilled in connecting supply-side stakeholders to AdTech platforms that automate processes, enable programmatic and dynamic creative capabilities.
Head of LMX India
Siddhartha is the Head of LMX India, leading the supply and retail division of Moving Walls Group. He was part of the core team that established Moving Walls in the India market, overseeing all aspects of business and operations.
With over 14 years of experience, he will drive the supply side partnerships and monetization of Location Media Xchange (LMX) which is an AI and Data powered Supply Side Platform (SSP). He is responsible for the growth and development of the retail vertical of the company in India, targeting the showroom, store and activation led enterprises with the integrated product suite of the company.
Complete Location Digitalization Platform