Blog

Build a Strong Customer Base with a Highly Flexible CMS

Build a Strong Customer Base with a Highly Flexible CMS

Out-of-Home (OOH) advertising is ever-present where people spend most of their time. They easily adapt to how audiences move in the physical world. This is especially true for dynamic digital billboards, which allow for content changes based on what is happening at...

Build Stronger Offline Presence for Small Businesses

Build Stronger Offline Presence for Small Businesses

Outdoor advertising is considered the ultimate drum-beating media channel. Big, bold, beautiful, and now, capable of delivering contextual and real-time-based content. It has also become accessible for businesses of all sizes, including growing businesses with smaller...

Promote Active Audience Participation with Location-Based OOH

Promote Active Audience Participation with Location-Based OOH

In just a few months, the COVID-19 pandemic has brought drastic changes into the way people live their everyday lives. Nevertheless, the accessibility of advanced technology such as big data, artificial intelligence (AI) and more, has allowed OOH operators to combine...

What are the Key Features of a Supply-Side Platform (SSP)?

What are the Key Features of a Supply-Side Platform (SSP)?

A supply-side platform has blessed digital advertisers and publishers with automation functionality. The ad exchange space is constantly changing, hence it is critical to understand how an SSP selects an ad to be displayed on a specific ad inventory. This is because...

An Introduction to Supply-Side Platform (SSP).

An Introduction to Supply-Side Platform (SSP).

Advertising technology investments have been moving closer to digital advertising media. This shift hugely depends on the usage of supply-side platforms (SSPs), where it is responsible for mediating the allocation of ad content in the publishing space.    SSPs is an...

HTML5 and DCO for Digital Out of Home (DOOH)

HTML5 and DCO for Digital Out of Home (DOOH)

Audience intelligence, automated trading, and dynamic content when combined together are the holy trinity that will truly push DOOH to the next level of digitalization. Let’s address the first of the major challenges in this transformation- The optimization of...

Enhance a seamless OOH experience with Automation-Enabled CMS

Enhance a seamless OOH experience with Automation-Enabled CMS

In just a few months, the COVID-19 pandemic has brought drastic changes into the way people live their everyday lives. Nevertheless, the accessibility of advanced technology such as big data, artificial intelligence (AI) and more, has allowed OOH operators to combine...

An Unusual Year Comes to an End [Infographic]

An Unusual Year Comes to an End [Infographic]

Throughout 2020, we were all forced to stay within the boundaries of our homes but we still managed to make progress, learning new skills, adopting new technologies, and appreciating the little things. See how we accelerated transformation within the OOH ecosystem and...

Top 3 Key Features You Need In Your Content Management System

Top 3 Key Features You Need In Your Content Management System

As digital out-of-home (DOOH) networks have become more widespread, powerful, and capable, the tech behind driving and controlling it has evolved considerably.  Anyone with a laptop, a screen, and some creativity can put content on a screen. It is simple enough, and...

Subscribe

4 + 6 =