Outdoor Advertising Blog - Industry Trends by LMX

September 18, 2023

Unlocking OOH Advertising Success: Spots vs. Impressions – Why Data Matters

In the ever-evolving world of advertising, media owners need to keep pace with changing trends to stay competitive. One crucial...

Partner Spotlight: Anjels Media

LMX is pleased to work with Anjels Media, a pioneer in Singapore's digital signage sector. Through this collaboration, we are...

how cms amplifies digital signage success

Why Your Content Management Software is Key to Unlock the True Potential of Digital Signage

In the ever-evolving landscape of modern communication strategies, the rise of digital signage has emerged as a transformative force. The...

Preparing OOH Media Assets for the Holiday Rush

Maximizing Out-of-Home (OOH) Media Revenue for the Travel and Holiday Season

As the holiday season approaches, the travel fever is beginning to grip people around the world. From leisure travellers seeking...

Unlocking OOH Revenue Potential: How Technology Drives Efficiency, Growth, and Profits

When someone mentions the luxury watch brand, Omega, what comes to mind? Perhaps you recall seeing Daniel Craig, exuding sophistication...

Maximizing Out-of-Home Advertising Revenue with Effective Inventory Management

Running an out-of-home (OOH) media business isn't as simple as it may seem. With a multitude of formats and sizes,...

Harness The Weather Advantage For Your OOH Success

Weather-Proof Your OOH Business: Unlocking the Potential of Weather-Triggered Campaigns for OOH Media Owners

Creativity knows no bounds in the exciting world of out-of-home (OOH) advertising. OOH media owners have long been discovering ingenious...

Innovative Technologies Shape the Future Of OOH

LMX Unveils Self-Serve Advertising Solution for Media Owners at WOO’s World Congress in Lisbon

The World Out of Home Organization's (WOO) annual conference took place from June 7th to 9th, 2023, in the vibrant...

A Simple Guide to Out-of-Home (OOH) Advertising: Exploring the Diverse Landscape of OOH Media

In a world bombarded with online ads, where digital screens saturate every aspect of our lives, out-of-home (OOH) media emerges...

Location Media Xchange: Your Partner to Unlock Programmatic DOOH Revenues

Out-of-home (OOH) advertising has a rich history spanning nearly a century, from the first hand-painted billboards to the modern, digitized...

The OOH Media Owner’s Guide to Impression-Based Sales

In today's fast-paced world of advertising, reaching consumers effectively is an ongoing challenge. As technology continues to evolve, so does...

Boost Advertiser Trust: How a Self-Serve Portal and a Reliable Impression Multiplier Can Drive More Ad Spend

The world of out-of-home (OOH) advertising has undergone significant changes in recent years. The industry has evolved from traditional billboards...

Unlocking the Full Potential of Digital Signage Networks with a Flexible Content Management System (CMS)

Content is a ubiquitous term that pervades modern life. Everywhere we look, we encounter some form of content, whether browsing...

Out-of-Home Media Owners can Now Reach New Advertisers with Self-Serve Advertising

Digital marketing has dominated marketing spend for years, but the tide is turning. The medium is facing the challenge of...

Reach More Out-of-Home Advertisers & Increase Revenue by Selling Online

We once depended on fire to communicate with people, using smoke signals, warning them of danger, or asking them for...

Self-Serve Advertising: Making Out-of-Home (OOH) Media Accessible to Local Businesses

2022 is a new dawn for the Out-of-Home (OOH) industry. Travel restrictions are lifted globally, people are going back out...

Moving Walls Group Receives SOC 2 Type Compliance, Demonstrates Commitment to Process Integrity and Security

Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 compliance is widely considered to be the gold...

Out-of-Home Media Owners – Increase Your Conversions by Offering Self-Serve Advertising

The world today is screen-bound. Most brands and businesses rely heavily on digital marketing (online) to insert themselves into the...

Build a Strong Customer Base with a Highly Flexible CMS

Out-of-Home (OOH) advertising is ever-present where people spend most of their time. They easily adapt to how audiences move in...

Top 3 Key Features You Need In Your Content Management System

As digital out-of-home (DOOH) networks have become more widespread, powerful, and capable, the tech behind driving and controlling it has...

HTML5 and DCO for Digital Out of Home (DOOH)

HTML5 and DCO for Digital Out of Home (DOOH) Audience intelligence, automated trading, and dynamic content when combined together are...

An Introduction to Supply-Side Platform (SSP)

Advertising technology investments have been moving closer to digital advertising media. This shift hugely depends on the usage of supply-side...

3 Key Steps For Your Media Assets to be an Advertisers First Choice

Today’s media assets digitisation has accelerated but the buying and selling processes still remain stagnant. Traditionally, the complexity of various...

What are the Key Features of a Supply-Side Platform (SSP)?

A supply-side platform has blessed digital advertisers and publishers with automation functionality. The ad exchange space is constantly changing, hence...

Promote Active Audience Participation with Location-Based OOH

In just a few months, the COVID-19 pandemic has brought drastic changes into the way people live their everyday lives....

Build Stronger Offline Presence for Small Businesses

Outdoor advertising is considered the ultimate drum-beating media channel. Big, bold, beautiful, and now, capable of delivering contextual and real-time-based...

Why do you need a CMS solution in your ad campaign strategy?

The global OOH market size is predicted to reach USD 31.71 billion by 2025, as per a new study by Grand View...

OOH Advertising for Startups – A Guide to Emerging Formats and Beginner Strategies

OOH advertising, or Out-of-Home advertising has been around for decades. Part of traditional marketing, this form of promoting has stood...

Audience Measurement – Justifying OOH Ad-Expenditure!

Planning is the most crucial element that starts an advertiser’s campaign buying process. This is also the first part of...

Location Media Xchange Launches Revenue Management Suite for OOH Media Owners

Friday, 27th May 2022, Singapore – Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group, has announced the...

A Guide to Choosing the Right Content Management System (CMS) for Your DOOH Business

For a digital signage owner, good content management ensures the right creatives are playing on the screens whether these are...

An E-Commerce Platform: The Solution Media Owners and Media Buyers Need in DOOH

What if you were told that there’s a marketplace now for DOOH media owners and media buyers to start trading...

The 4 Key Features of a Supply Side Platform (SSP) in Out-of-Home

In a highly competitive and congested industry, knowing the ins and outs of supply side platforms (SSP) will give you...

Why OOH Media Owners Need a More Efficient Way to Manage Multiple Revenue Streams

The evolution of OOH media buying methods means that the inventory is now consumed in a variety of ways –...

What is a Revenue Management System and How Does it Benefit OOH Media Owners?

These last couple of years have proven to be a hurdle for the OOH (Out-of-Home) media industry. Due to the...

Moving Walls and Dentsu Africa: Growing the Role of OOH through Automation and Accountability

Out-of-Home (OOH) advertising has long been a powerful tool for marketers. It has the ability to capture attention, increase brand...

Employee Spotlight: This International Women’s Day, Be Unapologetically You

The Sanskrit phrase "Aham Brahmasmi" translates to "I am God" or "I am enough." This concept acknowledges that we are...

Grow Your Digital Signage Revenues with Programmatic Digital Out-Of-Home (pDOOH)

The retail industry braced itself for a rough start this year. Consumers’ buying decisions have changed dramatically with the increased...

Programmatic Digital Out-of-Home (pDOOH)

The modern, digital native advertisers are always looking to run very effective and targeted campaigns. That means, giving the right...

Introduction to Digital Out-of-Home (DOOH)

We all know Out-of-home (OOH) media as larger than life billboards and display units that attract your eye when you...

Navigating the OOH Landscape