November 17, 2023

Partner Spotlight: Rainbow

We are proud to partner with industry leaders like Rainbow, who have been at the forefront of outdoor advertising in Indonesia for over three decades. Through our collaboration, Rainbow has harnessed the power of LMX Connect, our programmatic SSP, to streamline their advertising operations and enhance campaign effectiveness. 

In this Q&A, we explore how Rainbow’s journey, innovative offerings, and our partnership with LMX Connect have collectively shaped their success in the outdoor advertising realm.

Q1: Can you tell us about Rainbow’s journey in the world of outdoor advertising and some key milestones that have defined your path?

A: Rainbow began as a family business in 1986, evolving over the years to become a prominent player in outdoor advertising in Indonesia. Some key milestones include securing major concessions with PT. Jasamarga (persero) Tbk Highway and PT. Citra Margatama Surabaya, which set the stage for our growth. In 2014, we made a significant shift from conventional billboards to digital billboards, further solidifying our position in the industry. Our commitment to quality was recognized with ISO certifications in 2016 and 2018, and we’ve continued to innovate in Out-of-Home Advertising since 2019.

Q2: What sets Rainbow apart in the realm of outdoor advertising, and how do you continue to deliver value to your clients?

A: What sets Rainbow apart is our unwavering commitment to delivering high-quality and innovative outdoor advertising solutions. Our extensive network spans various major cities in Indonesia, enabling us to help clients achieve their business goals, whether it’s brand campaigns or product launches. We focus on limitless creativity and innovations, consistently striving for excellence.

Q3: Can you provide insights into the diverse advertising solutions that Rainbow offers?

A: Certainly. Rainbow offers a wide array of advertising solutions to cater to the unique needs of our clients. We have static billboards available in horizontal, vertical, overhead, and pedestrian bridge formats. Additionally, our digital billboards come in horizontal, vertical banners, and cube variations. For maximum impact, we offer special billboards like Twin Gate and Customized Cut Out.

Q4: How have the services from LMX added value to Rainbow’s business and campaign success?

A: LMX’s programmatic SSP has been a game-changer for us. It has streamlined our ad inventory process, optimizing our business operations, and making campaign deliveries more efficient. We’ve also found great value in their post-campaign reports. They provide valuable insights into the reach and impact of our ads, allowing us to fine-tune our strategies and deliver even better results to our advertisers.

To learn more about how Rainbow’s partnership with LMX has enhanced their advertising endeavours, please don’t hesitate to reach out to us today.

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