The modern, digital native, advertisers are always looking to run very effective and targeted campaigns. That means, giving the right message, to the right audience at the right time! That’s easy if we were running digital ads, but can we do that on OOH screens?
Yes, Programmatic DOOH is now a phenomenon, which opens a world of opportunities both for media owners and advertisers.
It is where OOH inventory is sold and purchased automatically in real-time, by computers. Essentially, DOOH inventory is traded in real time, based on the buying criteria defined by the buyer and the conditions put forth by the media owner. Programmatic DOOH platforms make use of real-time signals to target audiences whom the advertiser requires.
One of the key differences between plain DOOH and Programmatic DOOH is the layer of data which enables advertisers to make informed decisions, giving them desired campaign results. It is important for media owners to partner with the right tech solutions provider to ensure that they harvest this power of data.
Working with the right partner who provides a complete solution is vital for media owners to gain maximum value from their inventory. LMX, with their proprietary technology, provides an end-to-end solution for media owners and helps them maximize the revenue they generate from their inventory, by improving the quality and efficiency of their business processes.