June 3, 2023

A Guide to Choosing the Right Content Management System (CMS) for Your DOOH Business

For a digital signage owner, good content management ensures the right creatives are playing on the screens whether these are paid advertisements, weather updates, news, or any other information. Making a decision on the content management system (CMS) that will power your network is crucial to ensuring you deliver the ideal experience for those viewing the screens.

What is a Content Management System (CMS)?

A CMS is a platform or software that helps you deliver the right content to the right audience at the right time. With comprehensive digital signage software, you can create, alter and distribute digital content remotely.. You’ll be able to keep track of all the digital screens in your network from a single computer or mobile device.

Choosing the Right CMS

How do you know if the software you have right now is compatible and suited to your needs? Or if you are contemplating getting one, what are the key features to look out for?

Here are a few things to consider when choosing the right CMS:

  • Cloud-based platforms
  • Automated content delivery features
  • Programmatic Advertising capabilities

Let’s take a closer look at the points above.

Cloud-based Platforms

A cloud-based or web-based platform gives you access to all its features by simply logging in on the web. It does not need any installation.

Campaign implementation and making operational calls anytime, anywhere is now a possibility. This eliminates your need for several systems. You can manage various screens on a large network in a simplified manner.

A cloud-based platform will help you save time and avoid unnecessary expenses.

Automated Content Delivery Features

Dynamic and contextual content will increase audience engagement. That is what all advertisers aim for. Being able to deliver that will put you in a sweet spot as a media owner.

Technology today allows you to display content that’ll change in response to triggers. In 2020, foodpanda Philippines ran a campaign that combined traffic and weather triggers.

Studies have shown that contextual content resonates with audiences. 80% of consumers said that they would make a purchase when met with personalized ads. That is the end goal of all advertisers. Having a system that supports features like this prepares you for the future.

Programmatic Advertising Support

CMS software that incorporates programmatic integrations natively helps with inventory monetization. Advertisers will have real time access to your inventory. With the insights from your digital signage software, they can make a transaction that meets their requirements.

Programmatic measures geolocation data based on audience movement pattern and activates the DOOH inventory in real time.  Making it easier for media buyers to spot your inventory.

Investing in the right CMS increases your operational efficiency and delivery of cutting edge content. LMX Content could be the solution to your problems..

Having all the features mentioned above and more, LMX Content runs across multiple networks and technology stacks. You will be able to manage all your screens, even if they run on different technology.

All you have to do is manage your schedule settings and the software will do it all. It will even distribute your content accurately. 

Investing in the right CMS software will safeguard the future of your business. 

Download this eBook to help you gain a better understanding of CMS softwares and how it works.

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