Elan Media and Location Media Xchange Join Forces to Transform Digital Out-of-Home Advertising in Qatar

Elan Media, the country’s leading outdoor advertising provider, has formed a strategic agreement with Location Media Xchange (LMX) to alter Qatar’s digital out-of-home (DOOH) advertising landscape. This agreement paves the way for the seamless integration of Elan Media’s dynamic DOOH inventory into LMX’s Supply Side Platform (SSP), providing advertisers with unprecedented access to a diverse audience across Qatar.

LMX, a renowned business software solution for Out-of-Home media owners, is expanding into the Middle East with this agreement, recognizing the region’s shift from traditional to digital out-of-home advertising.

Jaber Al Ansari, CEO of ELAN Group, emphasized the importance of the relationship, saying, “With over 300 screens available in our prDOOH inventory, ELAN Media is now embarking on phase two, introducing more Roadside DOOH and Location-Based inventory for DSPs and SSPs.” This venture intends to build a strong programmatic media buying strategy in Qatar.”

Al Ansari continued on the expansion strategy, saying, “As prDOOH gets traction in the area, ELAN Media is excited to cooperate with Moving Walls, expanding our reach outside the GCC. This relationship is critical as Qatar hosts the 2024 Asian Football Cup, demonstrating our capacity to provide programmatic advertising during the competition.” 

Phase II of ELAN’s expansion plan will include an extra 300 screens for programmatic planning and purchasing. Notable undertakings like the FIFA World Cup in 2022 and the upcoming support for the AFC Asian Cup in January 2024 demonstrate ELAN Media’s dedication to offering comprehensive prDOOH access to Asian companies targeting different fan populations.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls, expressed excitement about the collaboration, stating, “Our partnership with Elan Media marks LMX’s foray into the Middle East—an important market undergoing a transformative shift in the DOOH space.” We are excited to create the future of DOOH in Qatar and build a strong client base throughout the region.”

As the relationship progresses, it has the potential to reshape DOOH advertising in Qatar, providing advertisers with creative solutions and expanding programmatic advertising’s reach throughout the Middle East.