LMX Partners with DoohClick to Enhance Programmatic Advertising Reach

LMX, a leading corporate software supplier for Out-of-Home (OOH) media owners, is excited to announce its latest integration with DoohClick, a worldwide ad network management platform. This agreement is a key step toward increasing potential demand from programmatic advertising partners.

In response to the changing needs of the OOH business, DoohClick provides a simple platform that is modernizing media owners’ operations. This cooperation increases efficiency and opportunity for OOH media owners by integrating with LMX’s Supply Side Platform (SSP). The seamless integration between LMX’s SSP and DoohClick’s CMS allows media owners to easily access a wide range of programmatic advertising demands.

This integration gives DoohClick’s CMS users fast access to programmatic advertising demand, allowing them to interact directly with LMX’s extensive advertising network. The network excels in emerging markets such as APAC, the Middle East & Africa, and Latin America.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls, underlined the necessity of minimizing manual processes and friction in OOH software management, as well as continued collaboration within the OOH ecosystem to achieve this aim. 

Jonas Glad, CEO of DoohClick, emphasized the platform’s distinct approach, emphasizing flexibility while staying SSP agnostic. This strategy gives media owners the flexibility to conduct programmatic campaigns on their preferred system, increasing programmatic buying into new markets.

This relationship demonstrates LMX and DoohClick’s dedication to improving the capabilities and prospects inside digital signage networks. This integration helps the programmatic DOOH business grow and prosper by allowing marketers and media owners to communicate seamlessly.