LMX Integrates with Xibo’s SSP Connector, Empowering Seamless Access to Advertising Demand
LMX, a well-known provider of enterprise software for out-of-home (OOH) media owners, has announced a partnership with Xibo’s SSP Connector. This integration allows Xibo users to easily access and control advertising demand via the LMX platform.
Xibo Signage offers a unique solution called SSP Connector, which allows for integration with a variety of Digital Out-of-Home (DOOH) Supply Side Platforms (SSPs). This interface allows users of Xibo’s digital signage Content Management System (CMS) to successfully monetise their networks by connecting to multiple advertising demand sources.
As the Moving Walls Group’s supply-side branch, LMX specializes in providing specialized enterprise software solutions to OOH media owners. Their services include revenue management, inventory management, programmatic advertising demand integration, audience measurement, and dynamic content management.
The integration of Xibo with LMX makes it easier for Xibo users to receive advertising demand from the LMX platform, increasing transparency and efficiency for advertisers worldwide.
Srikanth Ramachandran, CEO of Moving Walls Group, emphasizes the benefits for Xibo customers, including direct access to LMX’s enormous advertising demand network.
The agreement significantly improves Xibo users’ monetization potential and provides advertisers with a direct channel to a varied digital signage network.
Dan Garner, Director of Engineering at Xibo Signage, is excited about the collaboration, highlighting the potential for Xibo networks to efficiently employ programmatic DOOH.
LMX and Xibo Signage are both devoted to expanding digital signage capabilities and opportunities, allowing marketers and media owners to engage seamlessly.
