Pikasso Integrates with Location Media Xchange’s Programmatic SSP, Expanding Global Advertiser Access

Location Media Xchange (LMX), a leading provider of business software designed for Out-of-Home (OOH) media owners, is pleased to announce a strategic partnership with Pikasso, a well-known Out-of-Home advertising firm operating in various worldwide markets.

This collaboration involves seamlessly integrating Pikasso’s dynamic Digital Out-of-Home (DOOH) Screens into the LMX platform. This integration will provide advertisers with easy access to a large audience in the Levant, North Africa, and West Africa regions.

Srikanth Ramachandran, the Founder and Group CEO of Moving Walls, expressed enthusiasm for the collaboration with Pikasso, citing Pikasso’s position as an industry leader in outdoor advertising. He emphasized the importance of this integration in LMX’s objective to provide advanced development and monetisation solutions to media owners, particularly in the various and dynamic territories covered by Pikasso, which range from the Levant to North and West Africa, the Caucasus, and Italy. Srikanth added that Pikasso’s vast presence, which includes over 13,000 advertising faces and a strategic concentration on excellent locations, complements LMX’s dedication to excellence and innovation.

Francesca Vincenti, Head of Programmatic & Innovation at Pikasso, underlined this excitement, underlining the possibility of connecting Asian market companies with consumers in the MENA and West Africa regions via the integration of DOOH displays with LMX. Vincenti expressed excitement about creating communication channels for South Eastern Asia’s popular companies in Pikasso’s marketplaces.

This collaboration demonstrates the commitment of both LMX and Pikasso to growing OOH advertising options. LMX is now integrated into a variety of omnichannel and DOOH-specific Demand Side Platforms (DSPs), allowing campaigns to be activated throughout Pikasso’s premium screen networks.