LMX and Adsmovil OOH Expands Programmatic OOH Reach in Latin America with Latinad

Locations Media Xchange (LMX), a renowned corporate software solution for Out-of-Home (OOH) media owners, has announced a relationship with Latinad CMS. This collaboration enables media owners in Latin America to easily and efficiently run programmatic ads using the Latinad CMS platform.

The integration underlines LMX and Adsmovil OOH’s commitment to providing comprehensive solutions in Latin America, which is strengthened by Moving Walls. This comprehensive solution includes fully customizable buy-side and supply-side features that enable advanced OOH inventory and campaign management in Latin American markets.

By integrating Latinad CMS, media owners in Argentina, Peru, Ecuador, Colombia, Central America, and Chile, where Latinad has a strong presence, have access to programmatic advertising demand.

Juan Ignacio Alvarez, CEO of LatinAd, highlighted his delight in the DOOH industry’s growth and collaborative achievements with worldwide companies like as Moving Walls Group, predicting synergistic benefits for Latin America.

LMX, the Moving Walls Group’s supply-side arm, specializes in providing OOH media owners with specialized corporate software solutions to optimize revenue and streamline operations. These solutions include revenue management, inventory management, programmatic advertising demand integration, audience measurement, and dynamic content management, among other features.

Srikanth Ramachandran, CEO of the Moving Walls Group, underlined the need to link stakeholders across regions to encourage support for innovations, particularly given the different content management solutions and advertising technology partnerships used by OOH media owners.

Latinad users can now conduct campaigns on the LMX platform thanks to this connection.

Mariana Toledo, VP of Adsmovil OOH, praised the collaboration as a demonstration of their continued dedication to revolutionizing the programmatic DOOH environment in Latin America. They hope to stimulate growth and innovation for both OOH publishers and advertisers by permitting programmatic buying, in addition to digitizing the marketplace.

LMX and Latinad are committed to improving the capabilities and opportunities accessible to digital signage networks, providing seamless and efficient interaction between advertisers and media owners in the changing digital out-of-home world.