LMX and Adsmovil OOH Expands Programmatic OOH Reach in Latin America with Latinad

19th December, Malaysia: Locations Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has announced an integration with Latinad CMS. This integration strengthens media owners in Latin America to run programmatic campaigns seamlessly and with ease through Latinad CMS.

This integration complements & strengthens LMX and Adsmovil OOH’s commitment as a full-stack solution in Latin America, powered by Moving Walls. The solution includes fully customized buy-side and supply-side tools that bring advanced OOH inventory and campaign management to the Latin American markets.

The integration of Latinad CMS equips media owners across Argentina, Peru, Ecuador, Colombia, Central America and Chile where Latinad has a significant presence with the ability to access programmatic advertising demand.

“We are very excited about the continuous growth of the DOOH industry and the achievements in integrations with companies from other parts of the world, such as the Moving Walls Group. This partnership will undoubtedly generate synergy in Latin America.” Juan Ignacio Alvarez, CEO of LatinAd.

LMX, the supply-side division of the Moving Walls Group, specializes in providing tailored enterprise software solutions for OOH media owners to optimize revenues and automate operations. These solutions encompass Revenue Management, Inventory Management, Programmatic Advertising Demand Integration, Audience Measurement, and Dynamic Content Management, among other capabilities.

“OOH media owners in different regions use a variety of content management solutions and now work with several advertising technology partners. It is important for these stakeholders to be connected to make it easier for media owners to support innovations,” said Srikanth Ramachandran, CEO of the Moving Walls Group.

Through this integration, Latinad users will be capable of running campaigns through the LMX platform.

“This partnership is a clear demonstration of our ongoing commitment to revolutionize the programmatic DOOH landscape in Latin America. By enabling programmatic buys, we are not just digitizing the marketplace but also fostering growth and innovation for both OOH publishers and advertisers alike.” Mariana Toledo, VP Adsmovil OOH.

Locations Media Xchange and Latinad are dedicated to enriching the capabilities and opportunities available to digital signage networks, ensuring that both advertisers and media owners can seamlessly and efficiently connect within the
evolving digital out-of-home landscape.

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