Digichive Selects LMX to Enable Automated DOOH Advertising on NAIA Screens

3rd August 2023, Philippines: Location Media Xchange, the world’s first independent advertising
technology company and supply-side-platform announced its partnership with Digichive
Philippines Corporation (DPC), the exclusive advertising concessionaire for Ninoy Aquino
International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay airport and
Kalibo International Airport. The partnership will enable the activation of campaigns that are
programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

When integrated with LMX supply-side platform (SSP), advertisers have the opportunity to
deploy programmatic advertising enhancing the airport experience. This will also be the
Philippines ‘ first-ever indoor programmatic-enabled screens.

Digichive was established to build a progressive future in OOH advertising by capitalizing on
evolving technologies, engaging advertising formats and prioritizing sustainable solutions today
viewed as a paradigm shift that will enable new revenue streams. Through this partnership,
Digichive will now be able to cater to DSP buyers such as Google’s DV360, Trade Desk TTD and
MAX.

Norman Davadilla, CEO of Moving Walls Philippines said, “The introduction of programmatic
advertising at Ninoy Aquino International Airport gives clients greater flexibility in their out-of-
home campaigns in terms of audience targeting, measurement, optimization and real-time
playout triggered by data. We do not doubt that this new offering will enrich the airport
experience and open up NAIA’s airport media space to even more brands and partners.”

Ann Margaret Ngui, VP Sales of Digichive Phils said “We are delighted to announce that we have
entered into a strategic partnership with LMX platform, a leading provider of innovative
solutions for the digital economy. This partnership will enable us to leverage LMX’s cutting-edge
technology and expertise to enhance our products and services, and to offer our customers
more value and convenience. We believe that this collaboration will create new opportunities
for growth and innovation for both parties and will strengthen our position in the competitive

market. We look forward to working closely with the LMX platform to deliver the best possible
outcomes for our stakeholders.”

Digichive and LMX together launched the first Programmatic Guaranteed (PG) campaign at
NAIA International and Domestic Terminal 3 Pre-boarding LED through Google DV360. This
ongoing campaign is for a BPO company through a digital agency.

Digichive presently has several formats within NAIA airport including light boxes, LED, sticker
wrap, banners, push-cart, carousel belts, promo booths and outdoor digital signages.