LMX and FC Media Join Forces to Revolutionize OOH Buying Automation and Measurement

Location Media Xchange (LMX), a leading enterprise software supplier for Out-of-Home (OOH) media owners and a division of the Moving Walls Group, has announced a partnership with FC Media to provide measurement and booking automation across their entire inventory.

FC Media, founded in 1998, is Morocco’s biggest out-of-home media operator, with over 2,500 OOH media assets scattered around the country. Their experience in OOH display, along with LMX’s superior software solutions, will allow FC Media to streamline operations and expand their products.

The collaboration will increase FC Media’s ability to access validated data, allowing them to create value for their clients and expand OOH budgets while attracting digital buyers. Furthermore, this collaboration will open the path for the development of an “always on” e-commerce platform for sales and programmatic advertising.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls, underlined the need for measurement and automation in bringing OOH advertising to the forefront of every marketing effort. He was proud of his partnership with FC Media, where their data-driven self-serve solutions were effectively adopted, giving considerable benefits to marketers in Morocco and North Africa.

Furthermore, Srikanth will be a guest speaker at the upcoming FC Media event, FC Media Mornings. This event, designed specifically for FC Media’s prominent clients, will include lectures from industry professionals. Srikanth Ramachandran’s keynote talk will delve into the past, present, and future of OOH media, providing significant insights to the audience, which includes notable media buyers and agencies from Morocco.

LMX and FC Media are committed to expanding the possibilities and opportunities for OOH advertising, providing seamless and efficient interaction between advertisers and media owners in the ever-changing OOH market.

Saad Bencharef, FC Media’s Director of Data and Digital Transformation, expressed delight about working together with LMX, describing it as Smart, Dynamic, and Innovative. He emphasized the availability of cutting-edge audience measuring systems, giving unparalleled insights into their advertising campaigns. Bencharef also hinted at an impending e-commerce website that promises to transform audience engagement strategies.

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