When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Location Media Xchange (LMX), the Moving Walls Group’s supply-side company, and its strategic sales partner Mizet have announced a new cooperation with Pyxis. This collaboration intends to create an innovative retail Digital Out-of-Home (DOOH) screen network with cutting-edge content management technology.
By collaborating, these three organizations will establish a comprehensive content distribution platform for a large DOOH network spanning hundreds of locations throughout the UAE. The network will provide programmatic ad-serving capabilities from the start, effortlessly connecting to key digital advertising platforms worldwide.
Srikanth Ramachandran, Founder and CEO of the Moving Walls Group, highlighted the need to choose a Content Management System (CMS) that includes built-in features for programmatic and dynamic DOOH campaigns. He also emphasized the importance of collaborating with skilled local entities to ensure successful deployment and continuing maintenance, given the project’s broad reach across multiple locales.
Pyxis’ significant experience in tailored event and project management serves as the foundation for the relationship. It culminates in the deployment of a new network of Out-of-Home (OOH) place-based screens in the Middle East, providing clients with a powerful tool for consumer interaction. This network will provide cutting-edge technologies and high-quality displays throughout the region.
Pierre Breton, Manager at Pyxis, expressed satisfaction with the collaboration, citing LMX’s involvement in creating a dependable system that efficiently satisfies the needs of their clients in the UAE market.
MIZET represents the LMX CMS solution in the region. Miz Rahman, Co-founder and CEO of MIZET, expressed his delight in collaborating with LMX and supporting the integration of the LMX CMS on BrightSign hardware. This cooperation, together with their long-standing collaboration with Pyxis in Abu Dhabi, has resulted in the successful deployment of this leading DOOH network.
This achievement is noteworthy not only for the 200+ DOOH media owners worldwide who use these platforms but also for BrightSign, as it represents the integration of their hardware into a notable project, after the company’s deployment of its two millionth media player in 2021.