Customize Consent Preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

Unicom Marketing Launches Programmatic DOOH on LED Trucks Powered by LMX

Unicom Marketing, a well-known event management and Digital Out of Home (DOOH) company with operations in Malaysia, Singapore, Vietnam, and Indonesia, has announced a relationship with Moving Walls Group’s supply-side branch, Location Media Xchange (LMX).

Unicom will use the LMX platform to add measurement and automation functions to its fleet of moving LED truck screens as part of this agreement.

With over 15 years of experience in diverse mobile event management services, Unicom’s entry into LED-wrapped truck advertising is a natural next step. These trucks provide flexibility and location-specific advertising opportunities, expanding the range of DOOH media options.

The addition of programmable features to these LED trucks increases their attractiveness as a powerful marketing tool, extending DOOH media into new venue types, particularly transportable choices like these trucks.

Unicom receives dynamic content management and customization capabilities by utilizing the LMX Content Management System (CMS). This feature allows advertisers to offer contextually relevant messages depending on real-time traffic conditions around LED trucks or adjacent areas of interest. For example, a fast-food company could use directional creatives to direct pedestrians or automobiles to the nearest store to claim a certain promotion.

Furthermore, the technology provides Unicom with a white-labeled online self-serve site, allowing them to quickly manage and launch campaigns. This user-friendly function simplifies the advertising process by providing a quick and accountable platform for Unicom’s operations. Unicom intends to incorporate this online self-serve capability into the next phase of its cooperation with LMX.

Unicom’s founder, Jason Yong, emphasizes the company’s goal of providing marketers with a rapid, accountable, and dynamic media solution. Given Unicom’s experience with mobile events, he emphasizes the necessity of geographical presence and targeted content delivery.

Srikanth Ramachandran, Founder and Group CEO of the Moving Walls Group, is enthusiastic about the unique collaboration, citing Unicom’s experience of providing specialized mobile event solutions. He applauds the use of a similar strategy in their LED truck advertising solution and takes delight in using the LMX platform to manage, measure, and automate advertising on this unique channel.

OOH Advertising Made Easy & Measurable

Talk to one of our industry experts to experience the LMX platform first hand.