Outdoor Advertising Blog - Industry Trends by LMX - Page 6

June 3, 2023

An Introduction to Supply-Side Platform (SSP)

Advertising technology investments have been moving closer to digital advertising media. This shift hugely depends on supply side platform advertising,...

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What is DOOH

Future of Digital Out-of-Home (DOOH) Marketing

The growth of technology and connectivity has made digital out-of-home (DOOH) advertising a key player in the advertising world, reaching...

optimizing DOOH advertising in malaysia

Optimizing DOOH Advertising in Malaysia: Simplifying Content Scheduling with LMX Content

In the vibrant city centers of Malaysia, Out-of-Home (OOH) advertising has long been a reliable platform for marketers looking to...

hotel

Streamlining Content Scheduling in Hotels to Maximize Guest Experiences

The hospitality industry is constantly evolving, and hotels and resorts are increasingly relying on digital signage to enhance guest experiences...

Hospital

Content Management for Digital Signage in Indian Healthcare: Trends, Challenges, and Solutions

Digital signage is revolutionizing the healthcare industry in India, enhancing patient engagement, operational efficiency, and overall communication within healthcare facilities....

Building Stronger Offline Presence for Small Businesses

Optimizing OOH Media Assets: How Media Owners Can Enhance Visibility and Drive Revenue

Outdoor advertising has long been considered the ultimate drum-beating media channel. It's big, bold, beautiful, and now, more than ever,...

Essential SSP Features for Retail Media Owners in DOOH Advertising

Essential SSP Features for Retail Media Owners in DOOH Advertising

Digital out-of-home (DOOH) advertising has revolutionized the way brands engage with consumers in the physical world. As the demand for...

Choosing the Right CMS for Your DOOH Business

A Guide to Choosing the Right Content Management System (CMS) for Your DOOH Business

For a digital signage owner, good content management ensures the right creatives are playing on the screens whether these are...

Moving Walls and Dentsu Africa Growing the Role of OOH through Automation and Accountability

Moving Walls and Dentsu Africa: Growing the Role of OOH through Automation and Accountability

Out-of-Home (OOH) advertising has long stood as a cornerstone of effective marketing. With its ability to capture attention, increase brand...

Challenges and Strategies for OOH Media Owners in Indonesia's Dynamic Market

Challenges and Strategies for OOH Media Owners in Indonesia’s Dynamic Market

The Out-of-Home (OOH) advertising market in Indonesia is undergoing a significant transformation, driven by digital technologies and evolving consumer behaviours....

The Evolving Landscape of OOH Advertising in Indonesia

The Evolving Landscape of OOH Advertising in Indonesia

Indonesia's Out-Of-Home (OOH) advertising market is undergoing rapid growth and transformation. Driven by a large population, urban expansion, and increased...

The Rise of Retail Media in Out-of-Home Advertising

The Rise of Retail Media in Out-of-Home Advertising

Retail media is transforming how brands interact with customers in physical stores. This trend in out-of-home (OOH) advertising is changing...

Balancing Act: The Continuing Relevance of Static OOH Media

Out-of-home (OOH) advertising has an extensive history that dates back to ancient civilizations. The first forms of OOH advertising were...

Unlocking Revenue Potential with Programmatic Digital Out-of-Home Advertising for Retail Media Owners

In today's fast-changing world of digital advertising, harnessing programmatic digital out-of-home (pDOOH) advertising is essential for media owners aiming to...

Demystifying Programmatic Digital Out-of-Home (pDOOH)

MTM, a research and strategy consultancy, partnered with a global digital out-of-home (DOOH) supply-side platform to conduct a survey of...

Decoding OOH Success: Essential Supply-Side Platform Features for Maximizing Revenue

The world of Digital Out-of-Home (DOOH) advertising is ever-evolving, and where physical and digital landscapes meet, the success of outdoor...

Beyond Billboards: Technology’s Impact on OOH Businesses

The advertising world comprises an ecosystem filled with various food chains that add value to the entire system. This ecosystem...

Unlocking the Future of Out-of-Home Advertising for Media Owners

In the fast-paced world of out-of-home (OOH) advertising, trends change as quickly as the digital landscape. To keep up with...

Programmatic DOOH: The Gateway to Revenue Growth for Media Owners

In the rapidly changing world of advertising, it's important to stay ahead of the curve by keeping up with innovative...

Unlocking OOH Success: The Power of Data-Driven Programmatic DOOH Advertising

In today's fast-paced advertising arena, making informed decisions driven by data is the cornerstone of success. Among the innovative strategies...

Maximizing Impact: The Role of Content Management Systems (CMS) in Digital Screens and Signage

The term "content" is everywhere these days, thrown around casually. We often hear about content marketers, creators, distributors, and more....

LMX’s 2023 Triumph: A Symphony of Growth, Innovation, and Global Impact

As we approach the end of 2023, join us on a captivating journey to relive the extraordinary accomplishments of LMX—a...

Moving Walls at Google’s DV 360 Partner Roadshow 2023

We are thrilled to share the exciting highlights of Moving Walls' participation at the Google Thailand DV360 Partner Roadshow 2023,...

A Blend of Tradition and Innovation at WOO 2023 Bali

A Blend of Tradition and Innovation at WOO 2023 Bali

We're excited to share our experience at the World Out of Home Organization (WOO) 2023 Bali event. From November 1st...

Partner Spotlight: Rainbow

We are proud to partner with industry leaders like Rainbow, who have been at the forefront of outdoor advertising in...

A Win-Win for OOH Media Owners and Charitable Causes Through the Power of Unutilized OOH Inventory

In a world that never stops moving, where every individual is constantly striving to accomplish tasks, cross items off their...

Maximizing Digital Signage Efficiency with Content Management Systems (CMS)

Digital signage has evolved into a dynamic and engaging medium for businesses to connect with their target audiences. Numerous establishments...

OOH Dominance Starts Here: Turbocharge Your OOH Business

In the vibrant world of advertising, where competition and innovation collide, Out-of-Home (OOH) media remains a stalwart channel for connecting...

Partner Spotlight: MING Media Promotion

We are proud to announce our partnership with MING Media Promotion, a leading out-of-home (OOH) media owner in Indonesia. MING...

OOH success

Unlocking OOH Advertising Success: Spots vs. Impressions – Why Data Matters

In the ever-evolving world of advertising, media owners need to keep pace with changing trends to stay competitive. One crucial...

Anjels Media Spotlight

Partner Spotlight: Anjels Media

LMX is pleased to work with Anjels Media, a pioneer in Singapore's digital signage sector. Through this collaboration, we are...

how cms amplifies digital signage success

Why Your Content Management Software is Key to Unlock the True Potential of Digital Signage

In the ever-evolving landscape of modern communication strategies, the rise of digital signage has emerged as a transformative force. The...

Preparing OOH Media Assets for the Holiday Rush

Maximizing Out-of-Home (OOH) Media Revenue for the Travel and Holiday Season

As the holiday season approaches, the travel fever is beginning to grip people around the world. From leisure travellers seeking...

ooh revenue potential

Unlocking OOH Revenue Potential: How Technology Drives Efficiency, Growth, and Profits

When someone mentions the luxury watch brand, Omega, what comes to mind? Perhaps you recall seeing Daniel Craig, exuding sophistication...

ooh inventory management

Maximizing Out-of-Home Advertising Revenue with Effective Inventory Management

Running an out-of-home (OOH) media business isn't as simple as it may seem. With a multitude of formats and sizes,...

Weather-Triggered Campaigns for OOH Media Owners

Weather-Proof Your OOH Business: Unlocking the Potential of Weather-Triggered Campaigns for OOH Media Owners

Creativity knows no bounds in the exciting world of out-of-home (OOH) advertising. OOH media owners have long been discovering ingenious...

Innovative Technologies Shape the Future Of OOH

LMX Unveils Self-Serve Advertising Solution for Media Owners at WOO’s World Congress in Lisbon

The World Out of Home Organization's (WOO) annual conference took place from June 7th to 9th, 2023, in the vibrant...

Guide to OOH Advertising Exploring the Diverse Landscape of OOH Media

A Simple Guide to Out-of-Home (OOH) Advertising: Exploring the Diverse Landscape of OOH Media

In a world bombarded with online ads, where digital screens saturate every aspect of our lives, out-of-home (OOH) media emerges...

Location Media Xchange: Your Partner to Unlock Programmatic DOOH Revenues

Out-of-home (OOH) advertising has a rich history spanning nearly a century, from the first hand-painted billboards to the modern, digitized...

The OOH Media Owner’s Guide to Impression-Based Sales

In today's fast-paced world of advertising, reaching consumers effectively is an ongoing challenge. As technology continues to evolve, so does...

Self-Serve Portal and a Reliable Impression Multiplier Can Drive More Ad Spend

Boost Advertiser Trust: How a Self-Serve Portal and a Reliable Impression Multiplier Can Drive More Ad Spend

The world of out-of-home (OOH) advertising has undergone significant changes in recent years. The industry has evolved from traditional billboards...

Maximize Digital Signage with LMX Flexible CMS

Unlocking the Full Potential of Digital Signage Networks with a Flexible Content Management System (CMS)

Content is a ubiquitous term that pervades modern life. Everywhere we look, we encounter some form of content, whether browsing...

OOH Media Owners can Reach New Advertisers with Self-Serve Advertising

Out-of-Home Media Owners can Now Reach New Advertisers with Self-Serve Advertising

Digital marketing has dominated marketing spend for years, but the tide is turning. The medium is facing the challenge of...

Reach More OOH Advertisers and Increase Revenue by Selling Online

Reach More Out-of-Home Advertisers & Increase Revenue by Selling Online

We once depended on fire to communicate with people, using smoke signals, warning them of danger, or asking them for...

Self-Serve Advertising Making OOH Media Accessible to Local Businesses

Self-Serve Advertising: Making Out-of-Home (OOH) Media Accessible to Local Businesses

2022 is a new dawn for the Out-of-Home (OOH) industry. Travel restrictions are lifted globally, people are going back out...

Moving Walls Group Receives SOC 2 Type Compliance

Moving Walls Group Receives SOC 2 Type Compliance, Demonstrates Commitment to Process Integrity and Security

Developed by the American Institute of Certified Public Accountants (AICPA), SOC 2 compliance is widely considered to be the gold...

OOH Media Owners Increase Conversions by Self-Serve Advertising

Out-of-Home Media Owners – Increase Your Conversions by Offering Self-Serve Advertising

The world today is screen-bound. Most brands and businesses rely heavily on digital marketing (online) to insert themselves into the...

Build a Strong Customer Base with a Highly Flexible OOH CMS

Build a Strong Customer Base with a Highly Flexible CMS

Out-of-Home (OOH) advertising is ever-present where people spend most of their time. They easily adapt to how audiences move in...

Top 3 Key Features You Need In Your Content Management System

Top 3 Key Features You Need In Your Content Management System

As digital out-of-home (DOOH) networks have become more widespread, powerful, and capable, the tech behind driving and controlling it has...

HTML5 and DCO for Digital Out of Home (DOOH)

HTML5 and DCO for Digital Out of Home (DOOH)

Audience intelligence, automated trading, and dynamic content when combined together are the holy trinity that will truly push DOOH to...

An Introduction to Supply-Side Platform (SSP)

An Introduction to Supply-Side Platform (SSP)

Advertising technology investments have been moving closer to digital advertising media. This shift hugely depends on supply side platform advertising,...

3 Key Steps For Your Media Assets to be an Advertisers First Choice

3 Key Steps For Your Media Assets to be an Advertisers First Choice

Today’s media assets digitisation has accelerated but the buying and selling processes still remain stagnant. Traditionally, the complexity of various...

What are the Key Features of a Supply-Side Platform (SSP)

What are the Key Features of a Supply-Side Platform (SSP)?

A supply-side platform has blessed digital advertisers and publishers with automation functionality. The ad exchange space is constantly changing, hence...

Promote Active Audience Participation with Location-Based OOH

Promote Active Audience Participation with Location-Based OOH

In just a few months, the COVID-19 pandemic has brought drastic changes into the way people live their everyday lives....

Build Stronger Offline Presence for Small Businesses

Build Stronger Offline Presence for Small Businesses

Outdoor advertising is considered the ultimate drum-beating media channel. Big, bold, beautiful, and now, capable of delivering contextual and real-time-based...

Why do you need a CMS solution in your ad campaign strategy

Why do you need a CMS solution in your ad campaign strategy?

The global OOH market size is predicted to reach USD 31.71 billion by 2025, as per a new study by Grand View...

OOH Advertising for Startups

OOH Advertising for Startups – A Guide to Emerging Formats and Beginner Strategies

OOH Advertising for Startups OOH advertising, or Out-of-Home advertising has been around for decades. Part of traditional marketing, this form...

Audience Measurement Justifying OOH Ad-Expenditure

Audience Measurement – Justifying OOH Ad-Expenditure!

Planning is the most crucial element that starts an advertiser’s campaign buying process. This is also the first part of...

Location Media Xchange Launches Revenue Management Suite for OOH Media Owners

Location Media Xchange Launches Revenue Management Suite for OOH Media Owners

Friday, 27th May 2022, Singapore – Location Media Xchange (LMX), the supply-side technology arm of the Moving Walls Group, has announced the...

The Solution Media Owners and Media Buyers Need in DOOH

An E-Commerce Platform: The Solution Media Owners and Media Buyers Need in DOOH

What if you were told that there’s a marketplace now for DOOH solutions where media owners and media buyers to...

The 4 Key Features of a SSP in Out-of-Home

The 4 Key Features of a Supply Side Platform (SSP) in Out-of-Home

In a highly competitive and congested industry, knowing the ins and outs of supply side platforms (SSP) will give you...

OOH Media Owners Manage Multiple Revenue Streams

Why OOH Media Owners Need a More Efficient Way to Manage Multiple Revenue Streams

The evolution of OOH media buying methods means that the inventory is now consumed in a variety of ways –...

What is a Revenue Management System for OOH Media Owners

What is a Revenue Management System and How Does it Benefit OOH Media Owners?

These last couple of years have proven to be a hurdle for the OOH (Out-of-Home) media industry. Due to the...

Employee Spotlight This International Women’s Day

Employee Spotlight: This International Women’s Day, Be Unapologetically You

The Sanskrit phrase "Aham Brahmasmi" translates to "I am God" or "I am enough." This concept acknowledges that we are...

Grow Your Digital Signage Revenues with pDOOH

Grow Your Digital Signage Revenues with Programmatic Digital Out-Of-Home (pDOOH)

The retail industry braced itself for a rough start this year. Consumers’ buying decisions have changed dramatically with the increased...

Programmatic Digital Out-of-Home (pDOOH)

Programmatic Digital Out-of-Home (pDOOH)

The modern, digital native advertisers are always looking to run very effective and targeted campaigns. That means, giving the right...